Our Story

Max & Veronika Stuedlein, co-founders of Verlein

Timeless, clean design with attention to detail, high quality sustainable materials, and traditional hand-made European craftsmanship are the core pillars of Verlein’s identity.

Verlein was founded in 2018 by Veronika Stuedlein, whose love of art and design spearheaded her vision for creating a brand that focuses on refined elegance and modern minimalism. Her experience working as a fashion designer in both Hong Kong and London greatly influenced the creative direction, product design, and visual identity of Verlein. Today, the brand is run by Veronika and her partner, Maximilian, who serves as CEO and oversees both technical and business operations.

Admiration of and appreciation for superior craftsmanship is at the heart of each and every product that Verlein designs and produces. Based in the vibrant and cosmopolitan center of Prague, Verlein draws inspiration and enthusiasm from the city’s rich cultural and design history, as well as its modern energy.

We believe that minimalism is the stillness of perfection and that true style is craftsmanship. Each work of art is a nod to the quiet confidence of a woman who carries a Verlein bag.